Wave around the world 

A project conceived and produced by BNP Paribas

WAVE, the exhibition for a new world

At a time when the entire planet is facing tremendous economic, social and environmental challenges, a multitude of initiatives from around the world prove that solutions exist for doing more with less. The common ingredient in all this creative ferment? Collective ingenuity.

Being flexible, keeping it simple, seizing opportunities, thinking differently: in an unstable world, the ingenious innovator develops a state of mind that’s agile enough to turn obstacles into opportunities.

We live on a small planet where everything is interdependent. This is not a time for divisions, but for concerted action: citizens, associations, NGOs, local authorities, and companies both large and small are implementing new ideas for a better world. Driven by the digital revolution, most of these initiatives rely on social media. Some of them fall within the commercial sphere, others do not. But all of them demonstrate new ways of innovating together, differently.

A wave of collective ingenuity is sweeping across the world. Drawing on a wide range of concrete examples, the WAVE exhibition explores the major currents on every continent: co-creation, the sharing economy, the maker movement, the inclusive economy, and the circular economy. These examples feature people from all walks of life who share a positive vision of the world of tomorrow. 

Navi Radjou

WAVE’s scientific curator

Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is an Indian-born French national. He studied and earned a MS degree in information systems from Ecole Centrale Paris. Navi Radjou is also a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum (WEF) faculty member. He has consulted with leading international organizations on innovation and leadership strategies. And he is co-author of the bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. In 2013, he received the prestigious Thinkers50 Innovation Award (both Indian and global editions)—given to a management thinker who is re-shaping the way we think about and practice innovation.

Navi Radjou presents the WAVE project.
portrait Sylvain Dubuisson portrait Aurette Leroy

Sylvain Dubuisson and L’Art en Scènes

sign the Wavespace design and scenography

Sylvain Dubuisson, the designer and architect, designed the portable pavilion that houses the WAVE exhibition. This pavilion, the Wavespace, is a 500 m2 metal structure whose inflatable roof of pearlescent canvas rises to a height of more than 8m. This flexible, translucent material reflects the spirit of the project in its lightness and fluidity. Its raised curves match an undulating graphic design on the façade. The whole affirms its singularity and confirms its name: Wavespace, an extraordinary and surprising object. Designed to be portable, it stands out perfectly in both urban and green environments. The structure is slated to travel around the world after its initial installation in Paris.


The scenography for Wave was designed with Aurette Leroy, Etienne Lefrançois, Emma Garcia and Julien Pinet of L’Art en Scènes around the theme of collectivity and sharing. The central space is the heart of this platform of ideas, networking, co-creation and mutual support. Designed as an agora, it’s used as a space for meeting people and for conferences. The words are synthetic, the graphic design is colourful, and the videos are funny and poetic, as are the tablets with games that complement the [programme]. The central space opens onto a circular gallery, facing a wide range of initiatives chosen from around the world. There are no space dividers, just a single open area, the better to compare the viewpoints of the players and beneficiaries of these initiatives of collective ingenuity, sometimes tinted with utopianism but always pragmatic.

A project on this scale, with multiple designers and service providers, requires artistic as well as operational control. Aurette Leroy, the architect and scenographer, took on this role and brought WAVE safely to its berth at its first stop at La Villette. This phenomenal odyssey lasted 10 months.

The MIT Senseable City Lab developed an interactive game for WAVE: DriveWAVE

The MIT (Massachusetts Institute of Technology) Senseable City Lab is a multidisciplinary research group that studies the interface between the city, people and technology. Because of its omnidisciplinary approach, the laboratory is free from academic methodology and brings together people of diverse backgrounds: designers, engineers, physicists, and biologists, as well as computer scientists, mathematicians and social science researchers. The Senseable City Lab collaborates with industry partners and governments on a wide range of projects aimed at opening new horizons for citizens and new opportunities for urban communities around the world.


Imagine a city without traffic lights, where cars merge harmoniously from one lane to the next, allowing traffic to flow smoothly across intersections. This futuristic vision is becoming a reality. The development of autonomous driving promises to revolutionise the landscape of urban mobility. At the MIT Senseable City Lab, new research into systems of real-time control has made it possible to think in terms of intelligent intersections, acting like orchestra conductors for cars throughout the city. The digital optimisation of individual behaviour and viewing traffic from a holistic perspective in terms of comfort, security, environmental impact, and efficiency are poised to usher in spectacular changes in urban living.

DriveWAVE explores the ways in which this “digital traffic controller” could become a reality in cities. A specially-designed user interface lets visitors take control of the intersection and gives each person an opportunity to interact via their dynamic projection. An illuminated physical model of the intersection and the comparison in real time with a traditional traffic light demonstrates a truly game-changing upheaval in urban mobility – the advent of the autonomous vehicle.


They’re participating in the project

Les Graphiquants

Les Graphiquants is a graphic design studio founded in Paris in 2008.
The members of the diverse quartet of Romain Rachlin, Maxime Tétard, Cyril Taieb and François Dubois are in agreement about developing signs that are graphic, abstract, poetic, demanding, typographical, black and white, sometimes (though rarely) colourful, noticeable, always meaningful, and designed with a mere nothing of mannerism. A fantasy taken seriously, delicately brutal and ornamental, backed by a rigorous working methodology. Graphics, font design, photography, video production and multimedia development are among the worlds and practices that the studio embraces and combines.

Les Graphiquants contributed their talents to WAVE to create the project’s graphic universe and to apply it throughout the exhibition, on the poster, in the catalogue ... They also created and developed the website for the WAVE project: wave-innovation.com.


Camille Scherrer

Camille Scherrer is a Swiss interaction designer. She likes to play at the intersection of technology and art, looking for new fields of investigation. She created her own universe inspired by the mountains where she grew up, animals, cable cars, and old postcards. She graduated in 2008 from the ÉCAL University of art and design in Lausanne [with a degree in visual communication - media & interaction design. Her [culminating project] was awarded the Eindhoven Designhuis Best European Design Graduate Award. Her work has been exhibited and published internationally. In addition to practicing her art, she teaches interaction design at HEAD in Geneva.

Camille has produced 6 animated videos in augmented reality that are at the heart of the WAVE app by BNP Paribas (available on the App Store and Google Play) and that let you explore the exhibition in a playful and poetic way.


Ariane Van De Ven

Ariane van de Ven is a trend consultant and strategist with considerable experience in 360 innovation, including trend forecasting, human-centric research, new product development, brand positioning, portfolio management, communication strategies, and advertising. She has worked for Fortune 500 companies, organisations, and brands around the world to help them understand the consumers of tomorrow and to anticipate their future needs so that they can develop innovation strategies that can lead to the creation of products and services that bring real added value.  Ariane van de Ven is currently based in Barcelona. She is also a public speaker and a lecturer. She has taught classes at Columbia University (NYC), Esade, and Elisava (BCN) as well as Telefónica Universitas. She is passionate about understanding what motivates the human brain and considers herself a techno-optimist.

Ariane created the WAVE exhibition quiz that gives everyone a chance to find out what type of innoWAVER lies dormant inside them!


Olivia Verger-Lisicki

Olivia Verger-Lisicki is an expert in social innovation at the crossroads of Design, Innovation & CSR. She published a book in 2008 on BoP markets and led Research-Action programs on the inclusive economy. She is a member of Without Model and the Advisory Board of The Sustainable Design School. In 2013, she launched the blog www.inndesign.fr about open innovation and design for all. She holds a Masters in Communication from CELSA, and will soon receive a second post-graduate degree from the École Polytechnique for her research work on frugal innovation.

Olivia Verger-Lisicki writes for the exhibition’s blog, reporting on the conferences, workshops, fab labs and more that will take place during the one month exhibition in Paris.


Usbek & Rica

Usbek & Rica is the magazine that explores the future. The near future, the distant future, even the very very distant future. Based on the method of surprise, Usbek & Rica interrogates the complex relationship between man and technology, at a time when we are witnessing the most rapid and dizzying changes in our history. It’s also a magazine that refuses to give in to pessimism and which is preparing, with its readers and all the “inventors of the future”, for a future where decency and humanity prevail.

The Usbek & Rica team has been part of creating the WAVE project, particularly by writing the texts that accompany the exhibition. Through specific initiatives, these inspiring stories tell us about the profound changes that are taking place in our society.


Anne-Sophie Novel and <br />Flora Clodic-Tanguy

Anne-Sophie Novel and Flora Clodic-Tanguy, independent journalists, selected the 50+ WAVE projects that are presented on the exhibition’s website and that illustrate the development of collective ingenuity in France. As connoisseurs of the collaborative economy in all its variations, they examined each initiative minutely and will continue to do so to complete the process!

Follow them on @SoAnn and @FloraClodic or on www.demoinsenmieux.com and floraclodictanguy.com.

Peter Hesseldahl

As a journalist in Denmark, Peter Hesseldahl has covered the cutting edge of science and technology for newspapers, radio, and television for almost two decades.

In 2002 he joined LEGO VisionLab as a futurist and strategic consultant.

 In 2005 he moved to Danfoss Universe to build an educational facility and interactive science experience, and at the Universe Foundation he has continued to work on future studies and scenarios for major Danish and international companies.

Peter Hesseldahl is currently working on a range of projects exploring the idea of a shift toward a participatory or “WE”-economy. He is the author of five books.
The most recent, ”Ground rules for the future”, was published in Danish in February 2011.

Peter Hesseldahl participated in the development of the WAVE project, contributing his in-depth knowledge of new trends in innovation. He also took part in drafting the exhibition catalogue.



The standard-setter in digital communication, interactive design and animation, the GOBELINS School of the Image is an institution of the Chamber of Commerce and Industry for the Paris Ile-de-France region. For more than 50 years, it has taught photography, communication and graphic arts, film animation, video, multimedia/interactive design, and more recently video game design.

As part of the “WAVE, how collective ingenuity is changing the world” exhibition, BNP Paribas partnered with GOBELINS, the School of the Image, to produce five animated films designed to introduce the five fundamental currents of collective ingenuity. Hosted in the school’s project incubator, teams of alumni from the graduating class of 2013 in the “Graphics and Motion Design” programme were able to exercise their talent, imagination and creativity in a professional environment, while having the benefit of the coaching and guidance of a dedicated team of instructors. For most of them, it was their first “real job”, giving them an opportunity to dive into the professional world and to gain valuable experience, as well as a great reference.


L'Atelier BNP Paribas

For more than 30 years, L’Atelier BNP Paribas has identified breakthrough innovations that herald changes for companies and their employees. It shares its observations through its communication channels and helps companies to position themselves to address these trends. L’Atelier is present in 3 major regional centres of innovation: The United States, China, and Europe. It is based on 4 activities: the media, where L’Atelier shares its observations via a range of media platforms; events, for sharing views about innovation-related issues; strategic digital consulting, which contextualises the innovations that it has identified for the benefit of industries and companies; and L’Atelier Lab, which brings innovative entrepreneurs and large companies together to help them design new digital products and services.

Philippe Torres, who has headed L’Atelier’s Consulting and Digital Strategy department since 2007, contributed his expertise to the development of the WAVE project.


Download the app
WAVE by BNP Paribas lets you:
  • make photos of WAVE come alive through augmented reality
  • find out what kind of innoWAVER you are
  • find and share the WAVE initiatives

Available on the App Store and the Play Store

Download our mobile app:

download on the app store download on google play

Explore the poetic world of Camille Scherrer, who makes collective ingenuity come alive through augmented reality:

  • 1Download the app on your smartphone
  • 2Click one of the pictures below to enlarge it
  • 3Scan the photo, which will come to life on your smartphone